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Law Firm Publicity and Branding

Law firms can no longer sit back and wait for business to come to them. A communications strategy is essential to support your lead generation efforts. What sets you apart in your field? What’s your niche? How do you know your brand is resonating with your audience? And when was the last time you were quoted in the major press? Can journalists find you?

Figuring out your niche and your target is critical to standing out in today’s crowded legal landscape. Let our team at ModKaf help you. We have experience working directly with attorneys, their clients and industry media to ensure your voice will cut through the noise and be heard.

  • Public Relations

For law firms, individual lawyers and clients.  

  • Thought Leadership Development

We will identify your strengths and promote your expertise with topics targeted to the right audience.

  • Content and Channel Strategy

Do you have a strategy for unlocking the value in your content? Our plans establish a cohesive voice for all communications across all channels. The right content strategy will provide consistency in messaging and tone so that print, web and social media are all working towards the same business goals. 

  • Media Training

We teach you how to work with the media and develop savvy interview skills to benefit your firm and your clients.