strategy. made. simple

Who we are

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We're doers and thinkers, wordsmiths and communications strategists. We know companies have stories to tell and we help to tell them to the right audience at the right time on the right channels. ModKaf's senior leadership team has been doing that for more than 40 years combined. 


Sophia Pearson

For almost 20 years covering Wall Street for Bloomberg News, Sophia defined news strategy and delivered market insights and content-rich stories that educated audiences and changed perceptions. She brings a keen awareness to how the media operates given her previous roles as a bureau chief and national legal reporter and editor. Sophia started her career in the financial industry at Janney Montgomery Scott, writing research reports and working closely with analysts to uncover data-driven stories. 

At Bloomberg, Sophia’s news experience covered a range of industries including personal finance, and most recently corporate litigation. She’s covered the U.S. Supreme Court, the Justice Department and Delaware Chancery Court, the nation’s premier venue for resolving complex corporate law disputes. Her trial coverage spanned a wide range of legal issues from mergers & acquisitions and pharmaceutical product liability to foreign corrupt practices and patent law. One of her seminal investigative pieces uncovered previously sealed statistics that altered the payout terms of the National Football League’s concussion settlement. She was also awarded a first place honor in 2014 by the Society of Professional Journalists for her reporting on national alimony laws. The story helped to change a crucial law in the state of New Jersey. 

Prior to Bloomberg, Sophia worked for several newspapers in the Philadelphia region where she received recognition for her coverage of issues impacting local communities, including several Pennsylvania state awards for storytelling. Sophia has been a fellow of the Journalist Law School Program at Loyola Law School in Los Angeles and the Wharton Seminar for Business Journalists program at the University of Pennsylvania. 

She received a Bachelor of Arts in Journalism from Lehigh University and a Masters of Science in Strategic Communications from Columbia University.


Julie Andersen

Julie brings over 14 years of experience in the financial services industry managing internal employee and leadership communications across multiple businesses, channels and regions. She brings to companies diverse tactics in developing stronger two-way communications, delivering organizational transformations and building transparency and trust in business cultures.

At Deutsche Bank, Julie supported marketing and communications for the Investment Bank responsible for a $28 million budget for the Coverage, M&A and Capital Markets businesses and supporting 200 senior product and industry group leaders. To highlight the bank’s research capabilities, Julie launched the first-of-its-kind investor conference application to delivering real time thought leadership, product information and an on-site user survey.

As head of internal communications for the bank’s Asset and Wealth Management division, she led communications for 10,000 employees increasing leadership profiles and messaging, building collaborative communities and creating and delivering content through the bank’s various mediums including town halls, newsletters, videos and real time applications. To drive greater transparency across the business culture, Julie introduced a business scorecard to define quarterly franchise goals and targets.

Prior to Deutsche Bank, Julie led the communications and marketing function for the world’s largest real estate services company, CB Richard Ellis.  She was responsible for managing a 12-person design team to introduce the newly created company brand globally.

Julie received a Bachelor of Science from Boston University and a Masters of Science in Strategic Communications from Columbia University. She serves on the board of Laurel House, a not-for-profit that helps individuals of all ages and families recover and sustain mental health to lead fulfilling lives.